Bachelor of Business Administration Program in Marketing

Our Marketing program aims to produce graduates with a solid understanding of marketing principles and related fields, as well as the capability to utilize digital technology and marketing information for decision-making. Our graduates can appropriately apply theoretical knowledge and practical skills in line with the current business ecosystem. The program primarily employs learner-centered teaching to equip students with 21st-century learning skills and promote lifelong learning. They will develop communication skills, the ability to interact with others globally, and strong ethical and moral values to effectively and sustainably enhance regional development.

Careers and Professional Advancement
Graduates of the Bachelor of Business Administration program in Marketing can work in government agencies, private sector organizations, and non-profit organizations in various positions, including:

1. Marketing Strategists: Positions such as product managers, brand managers, marketing officers, sales representatives, pricing analysts, and distribution channel managers;
2. Market Data Analysts: Roles as Marketing Analysts;
3. Digital Marketers: Positions such as social media marketing specialists;
4. Marketing Communication Planners: Roles include campaign managers, media planners, public relations officers, independent entrepreneurs, and startup founders.